DISCOVER MILONAA
Our Story: The Spark of an Idea
Milonaa was born not in a boardroom, but in a quiet conversation between two friends who shared a dream. As MBA students, we were surrounded by the language of business — strategy, markets, growth. But in the middle of all that, our hearts kept returning to the colors, textures, and stories of home. We thought of the sarees our mothers wore, the fabrics our grandmothers treasured, the rituals of dressing that carried with them centuries of culture.
One evening, as we watched people rushing through campus in their everyday clothes, we asked ourselves: “What if fashion could do more than just clothe us? What if it could carry stories?”
That was the seed of "Milonaa".
We decided that Milonaa would not just be a brand — it would be a bridge. A bridge between past and present, between heritage and modernity, between the artisans who keep traditions alive and the global citizens who long to carry a piece of India with them.
We began traveling — not to factories, but to villages, workshops, and weavers’ homes. We met the silk weavers of Kanchipuram, who still work on looms handed down by their ancestors. We sat with Kashmiri artisans as they spun delicate threads of pashmina with hands weathered by both craft and climate. We laughed with the women of Rajasthan who showed us how a swirl of colors in Leheriya can hold the joy of a festival.
Each encounter reminded us: this wasn’t just fabric. This was memory. This was heritage. This was India.
But we also knew the world was changing. People wanted fashion that was bold, relevant, and global. And so, Milonaa became our way of honoring both — the timelessness of tradition and the spirit of today.
A centuries-old Kanjivaram silk reimagined as a corset. A delicate Pashmina reborn as a structured jacket. A Rajasthani swirl transformed into a South Indian half-saree. Every piece is a dialogue — between yesterday and tomorrow.
Our Vision
To make heritage alive and wearable — so every person, wherever they are, can carry a story of India with them.
Our Mission
To celebrate India’s diverse textile traditions by reimagining them in contemporary forms.
To create sustainable livelihoods for artisans by bringing their craft to global fashion.
To empower individuals to wear clothing that is not just stylish, but meaningful.